Who this is for
First 50K/100K/100M, or coming back from a DNF.
Busy life, limited time — want clarity and accountability.
Ready to do the boring work that gets you across the line.
Seb — Strength, Speed & Ultras
From hospital bed to GB triathlete to 145-mile trail winner — Seb’s walked the long road himself. He rebuilt after ACL surgery, qualified to represent Great Britain at the European Championships (Bilbao), ran sub-3 marathons, and pushed deep into ultra territory (33–145 miles), winning the Hope 36 Ultra and setting a new course record by 10 miles.
He backs lived experience with a degree in Strength & Conditioning, so his athletes get both endurance savvy and smart, injury-resistant training.
Coaching philosophy
Simple: strong runners last longer. As an ultra marathon coach, Seb blends intelligent S&C with periodised run training so you can handle the workload, stay healthy, and peak when it matters. He’ll meet you where you are, build the engine, and harden the chassis.
Who Seb is great for
- Road or trail runners stepping up to their first ultra (50K–100M)
- Marathoners chasing a sub-3 / new PB without breaking down
- Ultra runners who keep getting niggles and need a stronger base
- Busy people who want no-fluff, high-impact plans that fit real life
Highlights
- GB Age-Group Triathlete — European Championships (Bilbao)
- Sub-3 marathon & multiple ultra finishes (33–145 miles)
- Winner & course record: Hope 36 Ultra (145 miles, hilly trail)
- BSc Strength & Conditioning — performance + resilience focused
What you get each month
Personalised 4-week plan built in TrainingPeaks (structured workouts, targets, comments) - Worth £120
Weekly check-in + adjustments (voice/text): we fix the week you actually had - Worth £50
Race fuelling & electrolytes plan (g/hr + mg/hr targets that fit - Worth £50
Course strategy (pacing by terrain, aid-station timing, drop-bag plan) - Worth £80
Race-week protocol (taper, carb-load, sleep, nerves) - Worth £60
Accountability nudges when the wheels wobble - Worth £50 to Priceless
Early access to DNF tools, challenges, and partner discounts - Worth £50
Total Value: ~ £460
Pricing: £99/month — limited time offer.
Once they’re gone, new spots will revert to full pricing - £129.99
The DNF Method
what actually moves the needle
Mind: anti-DNF tactics, “quit scripts,” pressure-proof pacing.
Miles: time-on-feet, back-to-backs, terrain-matched vert.
Fuel: carbs + electrolytes per hour, gut training, simple rules.
Course-specific: night running, heat/cold, technical skills.
Dress rehearsals: test kit, shoes, fuelling, drop-bag flow.
How it works (simple + selective)
Apply: Complete form below.
Fit Call (20–30 min): we map goals, risks, and non-negotiables. If it’s not a fit, I’ll say so.
Baseline & Build: TrainingPeaks set-up, zones dialled, first 4-week block inside 48 hours.
Execute + Adjust: weekly check-ins, live tweaks, no ego.
Dress Rehearsal: full kit + fuelling test under fatigue.
Race-Week War Room: pacing plan, aid-station timing, mental scripts.
Debrief: lessons, recovery plan, next target.
Straight-up promise
You’ll always know what to do, why you’re doing it, and how it gets you to the finish. No fluff. No guesswork.
Guarantee – “Worth It”: Do the first 4 weeks (hit 80% of sessions).
If you feel it wasn’t worth £99, I’ll credit your next month. Zero drama.