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DNF Club

From the roads to the trails.

DNF isn’t just a brand, it’s a mindset.

WHO ARE DNF?

We’re an ultra running brand built on resilience, community, and the refusal to quit. We host challenging events and lead run clubs across multiple countries, uniting runners who believe endurance is a mindset. This isn’t about pace or podiums, it’s about showing up, pushing through discomfort, and never giving up. We now offer 1:1 Ultra Coaching, have 600+ runners in our core DNF Strava Club, host Group runs & events across the UK and have reached 32,000+ Instagram followers. We are only just getting started. Join the movement.

DNF x Far Coley Farm Backyard Ultra

A proper Last One Standing Backyard Ultra on a private Staffordshire farm.

4.167 miles (6.7km) every hour, on the hour — until you can’t answer the bell.

Early Bird: £100 (limited places)

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What you get

Festival-style race village in the tipi: DJ sets (daytime), brands, seating, and a proper atmosphere

  • Food stalls on-site (plus hot drinks available)
  • Family, friends and crew welcome — spectators stay in the village while runners stay on the loop
  • Athlete HQ: the Atcost Shed (“The View”) — a raw base to reset, refuel and go again
  • Accommodation available on-site (limited) + space for camping / car bases
  • Proper event setup: toilets, lighting, water points, and an organised holding pen

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Why this one’s different

  • Private farm venue — no crowded public paths, no chaos, just the work
  • Real Backyard culture — bring a gazebo, set up camp, settle in for the long game
  • DNF rules — clear, fair, and enforced. Not in the pen = you’re out.

Start: 12:00pm, Friday 29 May 2026

Location: Far Coley Farm, Little Haywood, Stafford (ST18 0XB)

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ShoP THE COLLECTION

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DNF Club

DNF Core Vest

£30.00

The DNF Core Vest is built from the ground up. A 240gsm heavyweight cotton vest that sets the new standard for everyday essentials. Inspired by the...

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Let customers speak for us

from 7 reviews

Haven't used my vest yet, but it looks super well made and the fabric feels awesome! Can't wait for warmer climate to use it!

Anonymous
Official DNF Vest — Women's
Official DNF Vest — Women's

Perfect fit, great look and feel and even after-multiple washes it still looks and feels great

Sean Dennis
DNF Performance T-Shirt - Limited Edition (Mens)
DNF Performance T-Shirt - Limited Edition (Mens)

Great quality , fast delivery, 5 stars !!

Johny Podmore
DNF Performance T-Shirt - Limited Edition (Mens)
DNF Performance T-Shirt - Limited Edition (Mens)

Great customer service, superfast reply and delivery.

Alex Kandler
DNF Club

Love the material and look. Very light and comfortable. The size is rather smaller than expected. I am usually between S and M so the fit was just perfect. S would have been to small.

Alex Kandler
DNF Performance T-Shirt - Limited Edition (Womens)
DNF Performance T-Shirt - Limited Edition (Womens)

Excellent quality, great fit

Richard Spiller
DNF Running Vest - Limited Edition (Mens)
DNF Running Vest - Limited Edition (Mens)

⭐️⭐️⭐️⭐️⭐️ Outstanding Quality and Fit – DNF Running Gear Delivers!

I’ve been using my new DNF running gear for a few weeks now, and I’m genuinely impressed. The fit is absolutely spot-on — snug where it should be, yet flexible enough for complete freedom of movement on long runs. The quality of the materials is top-notch, with a premium feel that easily rivals the big-name brands.

I’ve already washed the kit several times, and it still looks and feels brand new — no fading, no shrinking, and the stitching has held up perfectly. It’s clear that a lot of thought has gone into both the design and durability of these pieces.

Whether it’s for training runs, races, or recovery days, DNF gear has become a go-to in my running wardrobe. Highly recommend it for anyone who values comfort, performance, and lasting quality.

Ryan Black
Official DNF T-Shirt
Official DNF T-Shirt

DNF Ultra Coaching: Dominate the Miles

Marathon runners, half marathoners, first-time ultra warriors, or those clawing back from a DNF, your grit screams you won’t quit, but you need a plan to conquer. DNF 1:1 coaching transforms your drive into victory. Spots are scarce. Apply and dominate.

Testimonials

The amount of knowledge DNF shares is unreal. Can tell they’ve been through it and know what works in the real world of ultras.

Jamie T.

This feels different. Not just another running group, can’t wait to see where it goes.

Deana

Exactly what I’ve been looking for. The vibe, the grit, it’s all there. Big things coming.

Pat