Effective Date: 01/07/2025
1. Who We Are
DNF Club Ltd (“we”, “us”, or “our”) is a UK-based limited company committed to protecting your personal data. This Privacy Policy outlines how we collect, use, and safeguard your information when you engage with our website, products, services, and community.
2. What Information We Collect
We may collect and process the following data:
- Personal Information: Name, email, phone number, delivery address
- Payment Information: Processed securely via Shopify (we do not store this)
- Fitness & Health Data: Voluntarily submitted training, racing, or wellness info
- Technical Data: IP address, browser type, time zone, cookies, usage behaviour
- Marketing Preferences: Newsletter opt-ins and survey responses
3. How We Collect Your Data
- When you place an order or register an account
- When you sign up to our newsletter or Strava group
- When you interact with forms, surveys, or competitions
- Through cookies and site analytics (e.g. Google Analytics, Shopify)
4. Why We Collect It
We collect and use your data to:
- Fulfil orders and deliver services
- Communicate updates and offers (if opted in)
- Improve our website and products
- Manage community events and engagement
- Understand customer preferences and trends
5. Legal Basis for Processing
We process your data under:
- Contractual necessity – to fulfil your orders
- Consent – for optional marketing or health data
- Legitimate interest – to grow and improve our brand
- Legal obligation – where required under UK law
6. How We Protect Your Data
Your data is securely stored via encrypted platforms such as Shopify and Google services. We use strict technical and organisational security measures to protect against loss, misuse, and unauthorised access.
7. How Long We Keep It
We keep your data only as long as needed for business, legal, or tax purposes. When no longer required, it is securely deleted.
8. Your Rights Under UK GDPR
You have the right to:
- Access your personal data
- Request corrections
- Request deletion (“right to be forgotten”)
- Restrict or object to processing
- Withdraw consent at any time
- File a complaint with the Information Commissioner’s Office (ICO)
To exercise these rights, email us at info@dnfclub.co.uk
9. Sharing Your Data
We do not sell or rent your data. We may share it with:
- Trusted partners like Shopify and analytics providers under GDPR-compliant agreements
- Legal or regulatory authorities where required
10. Cookies & Tracking
We use cookies to:
- Improve user experience
- Analyse traffic
- Remember login or cart information
You can adjust cookie settings via your browser at any time.
11. Children’s Data
DNF’s services are not intended for children under 13. We do not knowingly collect personal data from minors without appropriate parental consent.
12. International Data Transfers
If we transfer your data outside the UK (e.g. to Shopify’s servers), we ensure it is protected using approved legal mechanisms, such as standard contractual clauses.
13. Contact Us
For questions, feedback, or to exercise your data rights, contact:
DNF Club Ltd
14 Sparrows End Lane
Brewood, ST19 9DB
Email: info@dnfclub.co.uk
14. Updates to This Policy
We may update this policy occasionally. Changes will be posted on this page with an updated effective date.